GLASSCON 1 - MARKETING SPECIALIST - LOCATION ATHENS/GREECE
Job Title
Marketing specialist with SEM, SEO, Social Networks, & UX, UI GA Experience
Copywriting, newsletters etc
Experience
Mid-Senior level
Senior
Job Function
Information Technology
Employment Type
Full time
Job Description & Location
Athens/Greece office
Glassconwould like to employ:
SEM, SEO, Social Networks & GA Expert
Main responsibilities
- social media monitoring & analytics platform (p.e Brandwatch etc)
- Social media account management & promoting the company's profile to Google , YouTube, LinkedIn, Twitter, Facebook, Vimeo etc.
- Tracking & Analyzing website (GA) analytics and setting up goals.
- Competition research & analysis.
- Generating monthly ranking & performance reports for the company's website.
- Daily “health” monitoring of the website in google, bing & yandex webmaster tools.
- Regularly checking organic traffic for the company's website.
- Construction of monthly seo plan. Follow up, support, overview, check & progress tracking of the seo tasks.
- Constructing plan for number, target page & anchor text of created links. Checking for accuracy.
- Finding lists or checking existing lists of sites for link building activities.
- Suggestions for new landing page types that could generate quality traffic for the company's website.
- Keyword research and decision of keywords targeting of new & existing landing page types.
- Construction of rules for meta data, uris and headings in new & existing landing page types.
- Proposals for content elements in landing pages.
- Checking content of landing pages for plagiarism.
- Setting specs & making sure that technologies used are seo friendly.
- Copywriting of seo text in English & French.
- Setting specs for the translations used for the rest of the company's website.
- Proposals for further seo optimization of existing landing pages.
- Proposals for incorporating new & existing landing pages in the website’s structure (website architecture).
- Proof-read of new landing pages (meta data, content).
Desired Skills & Expertise
Nationality: German, English or French.
Languages: Excellent knowledge in English & French. Knowledge of Greek Language is NOT required.
Search Engine Marketing
Search Engine Optimization
Social Media (Google , YouTube, LinkedIn, Twitter, Facebook, Vimeo)
Google Analytics
Basic knowledge of Drupal CMS
